Privacy Policy

This Privacy Policy explains how www.homecrucial.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, interactions with the Site, and any information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, “Personal Information” refers to any information that can uniquely identify an individual. Below is a list of what Personal Information we collect and why:

Device Information

  • Examples of Personal Information collected: Web browser version, IP address, time zone, cookie information, pages or products you view, search terms, and how you interact with the Site.
  • Purpose of collection: To ensure the Site loads accurately and to perform analytics to optimize our Site.
  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: Shared with our processor, Shopify.

Order Information

  • Examples of Personal Information collected: Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
  • Purpose of collection: To fulfill orders, process payment, arrange shipping, provide invoices and order confirmations, communicate with you, screen for potential fraud, and, with your consent, offer marketing or advertising related to our products and services.
  • Source of collection: Collected directly from you.
  • Disclosure for a business purpose: Shared with our processor, Shopify.

Customer Support Information

  • Examples of Personal Information collected: Age, Gender, etc.
  • Purpose of collection: To assist with customer support.
  • Source of collection: Collected directly from you.
  • Disclosure for a business purpose: Shared with customer service providers.

Minors

The Site is not intended for individuals under the age of legal driving age. We do not knowingly collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you. For example:

  • We use Shopify to power our online store. You can learn more about how Shopify uses your Personal Information here: Shopify Privacy Policy.
  • We may share your Personal Information to comply with applicable laws, regulations, or to respond to legal requests such as subpoenas, search warrants, or other lawful requests for information.

Behavioral Advertising

We use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may interest you. For example:

  • We use Google Analytics to understand how our customers use the Site. You can read more about how Google uses your Personal Information here: Google Privacy Policy. You can also opt-out of Google Analytics here: Google Analytics Opt-Out.
  • We share information about your Site usage, purchases, and interactions with our ads with our advertising partners, using cookies and similar technologies.

For more information on targeted advertising, visit the Network Advertising Initiative’s educational page: NAI – How Does it Work?.

You can opt-out of targeted advertising by:

Using Personal Information

We use your Personal Information to provide our services, including offering products for sale, processing payments, fulfilling orders, and keeping you informed about new products, services, and offers.

Lawful Basis (GDPR)

If you are a resident of the European Economic Area (EEA), we process your personal information based on the following lawful bases:

  • Your consent.
  • The performance of a contract between you and the Site.
  • Compliance with our legal obligations.
  • Protection of your vital interests.
  • Performing tasks carried out in the public interest.
  • Our legitimate interests, which do not override your fundamental rights and freedoms.

Retention of Personal Information

We retain your Personal Information for as long as necessary to fulfill our business purposes, including record-keeping, unless you request deletion.

Automated Decision-Making

If you are a resident of the EEA, you have the right to object to decisions made solely based on automated processing, including profiling, which may have a legal effect on you or otherwise significantly affect you.

Our processor Shopify uses automated decision-making to prevent fraud. This includes:

  • Temporary denylisting of IP addresses linked to repeated failed transactions.
  • Temporary denylisting of credit cards associated with denylisted IP addresses.

Your Rights

  • GDPR (EEA residents): You have the right to access, correct, update, or erase your Personal Information. You may also request portability of your data. To exercise these rights, contact us at the details below.
  • CCPA (California residents): You have the right to access, correct, update, or erase your Personal Information. You can also designate an authorized agent to submit these requests on your behalf. For assistance, contact us at the information below:

Cookies

A cookie is a small file placed on your device when you visit the Site. We use various types of cookies:

  • Functional cookies: Necessary for Site operation (e.g., login, shopping cart).
  • Performance cookies: Collect data to optimize Site performance.
  • Advertising cookies: Help us deliver targeted ads.
  • Social media cookies: Allow integration with social media platforms.

You can control cookies through your browser settings, but blocking or deleting cookies may affect the Site's functionality.

For more information, visit All About Cookies.

Do Not Track

We do not alter our data collection practices in response to “Do Not Track” signals from your browser due to the lack of industry consensus on how to handle such requests.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, to ask questions, or file a complaint, please contact us at: